5206 Cypress Creek Pkwy, Suite 175, Houston, TX 77069


Driving Force Automotive
Dealer Website Portfolio

A sample of our custom web skins for dealers and dealer groups

Driving Force Automotive
Product Videos

Videos of our latest products and innovations

Driving Force Automotive
Dealer Dispatch

Get the latest updates on driving force at our Dealer Dispatch blog

Driving Force Automotive
Force Press

Press releases to industry publications and websites

Driving Force Automotive

"Best kept secret in Website Design for the auto industry."

Louie Evans, Internet & BDC Director, Don Davis Auto Group

Marketing Innovation

We were thrilled to receive the Marketing Innovation honor at this year's Automotive Website Awards. The Stealth Shopper program provides an ideal method to mystery-shop your competitors as well as your own dealership. Stealth Shopper allows dealers to get objective measures of response times and processes within their rooftops, while providing an efficient cost-effective analytics and reporting tools.

Last year, PCG presented its Spotlight Award to Driving Force’s Stealth Shopper service and the product continues to evolve to bring deeper insight into local marketing strategies. Driving Force has developed what PCG considers the finest outsourced mystery-shopping platform for car dealers. Driving Force will mystery-shop local dealers not only for their pricing policies, but also to evaluate their sales processes. Dealers who are looking to increase market share need the insights provided by Stealth Shopper.

The Automotive Website Awards is an annual ceremony that honors the best of the best for automotive dealers.

Stealth Shopper

  • Mystery-shop your competition 
  • Read their email and listen to their voicemail 
  • Choose your own performance metrics 
  • Track your dealership's improvement over time 
  • Compare your sales strategy with your competitors 
Learn more about Stealth Shopper

Dealer Websites

We build individualized, intelligent websites and website suites that come out of the box loaded with features, including:

  • Best-in-class search engine performance 
  • Exclusive and highly effective calls-to-action 
  • User-focused design and navigation 
  • Flexible custom content areas  
Learn more about Dealer Websites


Your website is the most powerful marketing tool in your toolbox. Are you making the most of it? We can optimize your existing site through:

  • Eye-catching graphics with strong call-to-action messages 
  • Regular, site-wide maintenance and fresh content updates 
  • Robust lead tracking 
Learn more about DealerCare


A dealer-customizable online application that encourages visitors to interact with your website as though they were already on your sales floor. With the BargainButton™, you know:

  • Who they are 
  • What they want  
  • How much they're willing to pay 
Learn more about BargainButton

Custom Shop

We quickly deliver premium sites built to meet your company's individual needs.

  • Quality design to reflect your company's excellence 
  • Superior search engine performance 
  • Quick and easy site maintenance 
  • Lightweight websites for faster load times 
Learn more about Custom Shop

Contact Us Directly

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