The internet is no longer a “new” technology. Many of today’s car buyers grew up on the internet. They’ve never opened a phone book. They DVR their favorite shows on TV and fast forward through the commercials. And who needs radio when you have an iPod?
These potential customers use the internet as their primary source of information on everything. They have spent the past two decades learning how to search the internet effectively, and when they come to your website, they have only two questions:
“do you have what i am looking for?”
“how much does it cost?”
They don’t just prefer to obtain the answers to these questions from your website; they expect it. And they expect to be able to do so with a minimum of intrusion from you. If you don’t provide this information, they will simply go to your competitors to get it.
Can you honestly say that you exceed your customers’ expectations if you don’t give them what they expect?
What if you could exchange the information they want for the information you need?
Now you can!