Driving Force was selected this year by PCG Consulting to receive a 2013 PCG Spotlight Award . We introduced Mystery Shopping to provide a thorough and consistent mystery shopping service for car dealers. By outsourcing the evaluation of our own team, dealers have found that results are not hidden from senior management.
With many OEMs focused on quality lead response processes, Mystery Shopping keeps everyone at the dealership accountable. The dealership will also be first to know if their competitors’ processes are better!
Mystery Shopping is also providing valuable insights by shopping local competitors. The service benchmarks local dealers on response time and quality of engagement and also summarizes the email communications and marketing message for their clients to quickly review. This service is especially useful in metro markets where multiple OEM franchises are located within 30 minutes of each other.
PCG Consulting recognized Mystery Shopping with a Spotlight Award this year because they believe that dealers need a consistent way to measure the pulse of the market and how well their team is performing. By using a competent outsourced solution, dealers will not allow normal work activities to force mystery shops to get pushed off for more immediate needs.
Driving Force was selected this year by PCG Consulting to receive a 2012 Automotive Website Award (AWA) . The 2012 Automotive Website Award ceremony was held at the Aria Hotel and Casino in Las Vegas. Over 600 automotive industry professionals attended this prestigious awards ceremony, which identifies the most innovative technology and software solutions for automotive retailers.
This year, 41 awards were presented to companies and individuals that represent innovative solutions for car dealers in the areas of website design, mobile technology, social media, proactive chat, merchandising tools, CRM, reputation management, advertising, customer service and industry thought leadership. Driving Force was one of the finalists at this year's ceremony in the Website Rising Stars category. PCG Consulting congratulated Driving Force and their employees for being recognized above their peers in this competitive category.
The AWA is the highest recognition for companies that assist the automotive retail industry to operate more effectively. The honorees are selected after a rigorous testing and evaluation from the staff at PCG Consulting. PCG is a leading consultancy firm that assists car dealers with best practice solutions for business operations and marketing.