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What do your competitors do when they think no one is watching?

For that matter, what do your own salespeople do and say, when you're not there to look over their shoulders? Stealth Shopper™ gives you the answers. With Stealth Shopper™, you are able to:

  • See what both your competitors and your own people say to customers

  • Compare your response times to those of your competitors

  • Develop sales strategies based on real information

Stealth Shopper

Driving Force Automotive Marketing: Stealth Shopper

Over 80% of today’s car buyers use the internet to buy their next vehicle. Many of them request information from you and your competitors by email. Stealth Shopper™ shows you a side of the online market that you never get to see.

  • Do you know what your salespeople tell your customers? Would you like to see what your competition tells them?
  • How do your pricing strategies position you against your competition?
  • What do you and your competitors say and offer to the market?
  • How does your competition use the marketplace to improve their web presence?
  • How can you take advantage of all this information?

How Stealth Shopper Works

Our anonymous shoppers contact you and your competitors through the contact forms on your websites at various days and times. This research measures the response time of your Internet Department versus that of your competitors, and also logs follow-up communications and promotional practices.

All communications are logged and can be reviewed at any time.

The collected data from this research differentiate between elapsed response times for both automated and non-automated responses. Professional analysis of this information identifies system and technological issues, helping you to troubleshoot and optimize your website, lead management system, and customer contact strategy.

With Stealth Shopper™, you gain a unique perspective on the dynamics of the marketplace, which in turns gives you the knowledge to make changes to your marketing strategy with confidence.