Driving Force was selected this year by PCG Consulting to receive a 2013 PCG Spotlight Award. We introduced Mystery Shopping to provide a thorough and consistent mystery shopping service for car dealers. By outsourcing the evaluation of our own team, dealers have found that results are not hidden from senior management.
With many OEMs focused on quality lead response processes, Mystery Shopping keeps everyone at the dealership accountable. The dealership will also be first to know if their competitors’ processes are better!
Mystery Shopping also provides valuable insights by shopping local competitors. The service will benchmark local dealers on response time and quality of engagement and also summarizes the email communications and marketing message for their clients to quickly review. This service is especially useful in metro markets where multiple OEM franchises are located within 30 minutes of each other.
PCG Consulting recognized Mystery Shopping with a Spotlight Award this year because they believe that dealers need a consistent way to measure the pulse of the market and how well their team is performing. By using a competent outsourced solution, dealers will not allow normal work activities force mystery shops to get pushed off for more immediate needs.