The folks over at automotivewebsiteawards.com published a few kind words about Driving Force and our Digital Mystery Shopping application last week:Driving Force has developed what we consider to be the finest outsourced mystery shopping platform for car dealers. Driving Force will shop local dealers not only for pricing policies, but also to evaluate their sales processes. We are excited to announce that Driving Force’s Mystery Shopping has earned them a 2015 AWA in the Sales Process category!
Driving Force’s Mystery Shopping visits local automotive websites and behaves like an auto shopper; they submit a lead. They ask questions specific (even VIN specific) to what that dealer is offering. They use realistic email addresses, local phone numbers, and names consistent with the information. Their software then tracks all contacts (emails and call) for two months to benchmark sales processes are over time.
Dealers who are looking to increase market share by beating their local competitors by delivering an outstanding online experience need the insights provided by Mystery Shopping.
Mystery Shopping’s ability to mystery shop competitors,objectively measure response times and processes, and provide reporting in an efficient and cost effective manner are several of the reasons why we have awarded the product with an AWA this year. Congratulations to Driving Force for receiving an honor in the Sales Process category!